A group of prominent Indian influencers and celebrities arrived in the Maldives on Maldives
Marketing and Public Relation Corporation's (MMPRC / Visit Maldives) invitation. This familiarization
trip is held from 7th - 11th April 2022, under the effort to maintain the Maldives' position as the top of
the mind destination in the Indian market.
The team consists of Ashi Kanna, Shruti Sinha, Mehak Ghai and Aashna Malani. They stayed at Sun
Island Resort & Spa and LE Meridien Resort & Spa during their trip in the Maldives. The leading team
experienced several adventurous and leisure experiences in the Maldives such as snorkeling, spa and
wellness facilities, watersports, and other unique Maldivian experiences. In addition, the team l
embarked on a gastronomic journey and discovered haute gourmet cuisines unique to each
property. The influencers, while exploring the Maldives, promoted the highlights of their escapades
and journey on their digital and social media platforms. The posts are estimated to have a reach of
5.7 million. Prior to the familiarization trip a media announcement event was held at the Westin
Garden City, Mumbai on the 6th of April to announce the familiarization trip.
India was the top source market to the Maldives last year, with 27 marketing activities conducted for
the market last year. This includes joint-marketing campaigns, webinars, participation in major fairs
and exhibitions, roadshows, and hosting familiarization trips. Similar activities are planned for this
year. As of 30th March 2022, Maldives have welcomed 427,577 travelers in total, out of which 46,154
travelers are from India.
The world is currently on the trajectory to adapt to a broader new normal and ease covid measures
across all sectors to recover from negative impact caused to economies due to covid restrictions. We
are witnessing more countries easing travel measures and opening with a new normal. With regards
to the recent development across the world, Maldives has also eased travel restrictions imposed on
tourists which enforced presenting of negative PCR tests by all travelers. In this regard, from 4th
March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative
result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As
of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in
response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures
would make it easier for tourists to visit the Maldives.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out
260 different marketing activities in 22 global markets last year, including fairs, roadshows,
familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the
success of these activities came late last year, as the Maldives secured the title of 'World's Leading
Destination' (among several other accolades) at the 2021 World Travel Awards, globally recognised as
the hallmark of industry excellence. This is the second consecutive year that the Maldives had
successfully earned this prestigious title, a shining testimony of the trust placed in the 'magic of
Maldivian hospitality' by travelers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of
tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities
throughout the year.
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