Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and local Destination
Management Company, Resort Life Travel, have signed an agreement to jointly promote the destination in
European markets including Russia & CIS, Central and Eastern Europe. The agreement was signed at a
ceremony held on 27th June at MMPRC headquarters in Male City'. It was signed by the Chief Executive
Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed and Chief Executive Officer
and Managing Director of Resort Life Travel, Mr Mohamed Shaaz.
Resort Life Travel Private Limited (RLT) is one of the leading in-bound tour operators since 2006, with 15
years of experience in the Maldivian tourism industry. Their service portfolio spans across all major hotel
brands of the Maldives with well-established relations with key contacts in Russia & CIS, Central and
Eastern Europe markets. This agreement enables MMPRC to further broaden our marketing efforts for
the destination in the European region.
Under this agreement, Resort Life Travel will ensure that the branding, name, logo of MMPRC is used in all
events, promotions (online and offline) that they take part in the Russia & CIS, Central and Eastern Europe
markets. This agreement was signed as part of the corporation's strategies to create synergy with local
travel and tour operators in order to work to promote the destination and strengthen global brand visibility. This agreement will also assist in maintaining the increase in arrivals from Russia & CIS region
and Central / Eastern Europe by establishing constant destination presence in these markets.
Speaking about this partnership, Chief Executive Officer and Managing Director of MMPRC Thoyyib
Mohamed stated that he hopes this partnership with Resort Life would be a good example for others.
"We are embarking on a journey to begin working even more closely with local tour operators, who have been
doing remarkably well during the pandemic, even the aftermath of the crisis. We can use the strengths of
partners like resort life, to further our common goal of marketing the destination."
As the company responsible for marketing the destination globally MMPRC has held several joint
campaigns with local and international tourism sector stakeholders including travel agencies, tour
operators, DMCs, airlines, PR agencies and other parties. Our purpose is to maintain destination
momentum, increase bookings and arrivals from all markets to the Maldives. MMPRC carried out 260
different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation
trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these
activities came late last year, as the Maldives secured the title of 'World's Leading Destination' (among
several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry
excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious
title, a shining testimony of the trust placed in the 'magic of Maldivian hospitality' by travellers from all
over the globe.
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