Forbidden Bourbon's Packaging Reflects The Bourbon's Elegant Maturity

Admin

May 31

Holotype worked with Marianne Eaves, Kentucky's first female Master Distiller, to create the packaging design for her release of Forbidden. The design is highly elevated, leaning into the elegance of the mature bourbon with a nod to Eaves' interest in crossing into uncharted territory. The metal label balances rustic and formal nuances beautifully, while the glass bottle's intricate shape elevates the entire design.

Editorial photograph

Marianne Eaves, Kentucky's first female Master Distiller, today debuts Forbidden, the spirits industry's first white corn and white winter wheat expression of bold Kentucky bourbon. Inspired by Southern cooking, Forbidden is the culmination of nearly a decade of work by Eaves to capture the essence of an elegant mature bourbon achieved by nontraditional low-temperature fermentation. "Total creativity involves a certain degree of rebellion.

To be completely creative, I tend to do things that are a little bit forbidden," said Eaves, who has fully controlled the distillation, aging and bottling of Forbidden from grain to glass. "While creating Forbidden, I have had the freedom to cross deep into uncharted territory by using nontraditional ingredients and techniques. The resulting bourbon, on my palate, is perfection."