Kusi Foods' Packaging Inspires Curious Palates

Admin

Oct 28

Sed Estudio's packaging design for Kusi Foods encapsulates the essence of Peruvian gastronomy. The use of foiling in the design adds a captivating depth, while the black text and illustrations create a striking contrast against the product's vibrant colors, making them pop. Overall, the packaging design exudes an elevated and proud representation of Peruvian culinary heritage for Peruvians and curious palates.

Editorial photograph

There are few things that as Peruvians make us feel proud like our gastronomy. If there is something we know how to do well, it is cooking... and eating. That led to the creation of the Kusi Foods brand, which was born from a team of proud Peruvians who decided to export our seasoning to the entire world and start in the United States. When we analyze its essence, we find chili as a fundamental ingredient and ancestral techniques. From there, we designed the brand (ancient but modern), its packaging and its website. We wanted to celebrate the origin of these sauces and seasonings that were born to conquer Peruvians who live abroad and miss our flavors, and foreigners with curious and enamored palates.