Little Larch's Packaging Is As Engaging As The Smell Of Play Dough

Admin

Oct 29

Who doesn't love the smell of fresh play dough? Otherwise Brands recently worked closely with Little Larch to redesign its packaging system. From typography to iconography and illustrations, the packaging design for their signature Doughs, Glitter Doughs, and Potion Plays exude a playful and bold brand persona that instantly catches the eye on store shelves. The oversized typography, paired with the colorful, imaginative illustrations, creates an immersive system that's playful enough for kids to feel inspired but approachable enough for adults to feel reassured. Little Larch's dedication to sparking imagination, hands-on learning, and eco-friendly production methods truly sets them apart.

Editorial photograph

Little Larch is changing the game when it comes to sensory play for kids, with innovative products that are good for little hands, and better for the planet. Working closely with the brand's founder, we developed a new visual and verbal identity to match the company's goals and ambition: to expand outside of Canada and become a household name in the industry.

From typography, iconography, and illustrations to updated packaging design for their signature Doughs, Glitter Doughs, and Potion Plays, the end result is a fun, bold and expressive brand that stands out on shelves and doesn't take itself too seriously. Little Larch is dedicated to sparking imagination, promoting hands-on learning, and fostering fine motor skills through open-ended sensory play for kids. Created with care and consideration for the environment, every product is made with natural ingredients, including plant-based dyes, natural essential oils, and biodegradable glitter.

Little Larch sets itself apart by using 99% less plastic than leading brands, shipping products without plastic packaging, and going the extra mile to plant a tree for every order.