We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues. And more than half of Australians consider sustainability an important purchasing … Read on blog or Reader EastMojo Read on blog or Reader The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? The Conversation April 1 We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues. And more than half of Australians consider sustainability an important purchasing criterion. Experts also predict a major shift in consumer attitudes with sustainability evolving from a "nice-to-have" to a baseline requirement. In this climate, The Body Shop […] Read more of this post Comment

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