Asian Tour Destinations collective bids to grow game and reboot golf tourism
LANG CO, Vietnam (February 1, 2023) — Laguna Golf Lang Co, one of Vietnam's leading clubs, has strengthened its ties with the Asian Tour by renewing its status as an Asian Tour Destination until 2025.
An exclusive network of 12 elite clubs with direct ties to the Asian Tour, the Asian Tour Destinations collective was founded as a vehicle to help grow the game and accelerate the recovery of golf tourism in the region.
Laguna Lang Co is one of Asia's foremost integrated resorts, with award-winning hotel and golf components
As well as Laguna Golf Lang Co, whose Sir Nick Faldo Signature layout is regarded among the best in Vietnam, the collective includes clubs in Thailand, Japan, Indonesia, Cambodia, India, and Singapore.
The other current member clubs are Sentosa Golf Club in Singapore, Horizon Hills Golf & Country Club, and Kota Permai Golf & Country Club in Malaysia, Parahyangan Golf in Indonesia, Sapporo Country Club, and The North Country Golf Club in Japan, Black Mountain Golf Club, Aquella Golf & Country Club, and Laguna Golf Phuket in Thailand, Angkor Golf Resort in Cambodia, and Classic Golf & Country Club in India.
According to Cho Minn Thant, Commissioner, and CEO of the Asian Tour, "the main objective of Asian Tour Destinations is to provide an affiliate membership program between the associated venues and the Asian Tour, to drive sustainable growth and development for the betterment of golf in the region as a whole.
The Sir Nick Faldo Signature Design at Laguna Golf Lang Co is recognized as one of the region's premier tests
Being a part of the Asian Tour Destinations network means that each venue is certified Tour calibre and operates a comprehensive range of facilities and services to their members and guests under tournament-ready conditions all-year-round. The Asian Tour has also been a longtime supporter of the Faldo Series Asia Grand Final which is hosted by Sir Nick Faldo at Laguna Golf Lang Co each year.
Indeed, the Faldo Series has announced that it will return to Laguna Lang Co for the next four years as it names the integrated resort — which is also home to award-winning accommodations Banyan Tree Lang Co and Angsana Lang Co — as the "Home of the Faldo Series Asia".
The benefits of being involved in the Asian Tour Destinations collective are myriad. Asian Tour members will be able to play and practice at each venue, allowing for the members at each club to enjoy direct engagement with the region's best golfers.
Asian Tour members will be able to play and practice at Laguna Golf Lang Co as part of the Asian Tour Destinations arrangement
"Vietnam's golf scene is going from strength to strength following the pandemic," said Adam Calver, Director of Golf & Destination Marketing at Laguna Lang Co. "Asian Tour Destinations is a perfect fit for us. We are committed to help grow the game here and we have some of the best beachfront accommodation in Vietnam to support that strategy."
The new partnership is another indication of the willingness of Laguna Golf Lang Co to deploy a "team ethic" to enhance Asia's golf appeal. The club already plays a leading role in the Vietnam Golf Coast, a destination marketing effort involving top clubs in Central Vietnam that is geared towards cementing the area's status as one of Asia's leading places for play.
"Asia's reputation as a golf destination is as bright as it has ever been," added Calver. "Together we can showcase all these great courses as well as the compelling tourism activities available along Vietnam's Golf Coast."
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